Team

Graduated in Business Administration at Bocconi University, Milan, with a term at McGill University – Montreal, he has 20 years of international experience in strategy, sales, marketing and business development.

He started in business incubation and private equity,then moved to Management Consulting, supporting clients in strategy and change management projects.

He joined the HVAC industry, first in Corporate Strategic Planning in AristonThermoGroup, staff to the CEO, then in Ferroli Group in Export Sales, with a responsibility over Sales & Marketing covering Scandinavia, Eastern Europe, CIS and the US.

Entered building materials sector by joining Cementir Holding in Aalborg Portland in 2010, based as an expat in Copenhagen, DK.  Commercial and Business Development Director in the Nordic & Baltic Region, he has driven the strategy implementation to consolidate the leadership position White Cement in Europe and worked on several growth and strategic projects covering the full value chain Agg-Cem-RMC.

Moved to Cementir Holding, back in Rome beginning 2017 as Group Chief Sales, Marketing & Commercial Development Officer. Going the extra mile, he is leading the global commercial strategy for the whole range of products in Cementir Group, with a focus over White Cement and its strategy implementation, including enhancing the brand perception and identity in all the Regions. He is pursuing the Group Innovation agenda and its strategic opportunities, launching, among others, InWhite Solutions.

s.zampaletta@cementirholding.it

Stefano Zampaletta is currently working for Cementir Holding as Group Product Development Manager. He is in charge of defining and Coordinating the Group sustainability roadmap for a lower carbon product range and its roll-out at Group and Local level to support Group’s CO2 emission reduction targets. Within this he is coleading project in his focus is FUTURECEM® as Group Initiative: a green andsustainable solution for cement and concrete technology. He is also coordinating innovation activity on cement-based solution and products within InWhite Solutions®.
 

During his 20 years-experience in cement and concrete industry, he has covered different positions in technical assistance, quality control and R&D.

d.rossomando@cementirholding.it

Graduated in Business Administration at Luiss University, Rome.

He started his career in Cementir Group in 2010 by joining Cementir Italia as Market Analyst. Moved to Cementir Holding in 2013 as Marketing and Business Development, he has coordinated the design and the implementation of the CRM and the BI tools.

From beginning 2018, as Commercial Development Senior, in the newborn Sales, Marketing & Commercial Development Department, he plays a key role in the Group´s commercial development activities in new and existing markets, as well as in Cementir Holdings global innovation process InWhiteTM, at a global level. Among other contributions, he undertakes value chain analyses, capitalization of value contribution by new technologies/solutions, financial simulation of new business and optimization of existing business. 

He is now the Group Commercial Development Manager for Cementir.

ella.bi@cementirholding.it

Graduated in Business Administration at Canberra University and Advertising at Shanghai Normal University. She has more than 19 years' experience in marketing, communications, media and advertising.

She worked for Aalborg Portland China in 2009 starting from Marketing Executive and progressed to Marketing Manager in 2015. She has implemented co-marketing with customers, stakeholders/industrial KOLs on several national wide events and campaigns to enhance Aalborg White brand visibility and reputation in the industry. She was also involved in M&A business plan development in China.

In 2017, she moved to Cementir Holding as White Cement Marketing Manager in the Sale, Marketing and Commercial Development Department, working in the corporate function aiming to strengthen and consolidate the global Aalborg White brand by implementing IMC initiatives. Meanwhile, establishing and improving brand awareness of innovative products developed under "InWhite Solution" over the globe.

Prior to Aalborg Portland & Cementir, she worked as Media Tactical Planning and Marketing Communications respectively for 4A Advertising Agency, coating industry and Johnson&Johnson Pharmaceuticals in Shanghai.

Søren Holm Christensen holds a Master of Economics & Business Administration from Aalborg University, Denmark.
He joined the Cementir Group, Aalborg Portland in May 2006 as a Trainee with focus on Business Controlling, Planning and Management Support. In 2008 he held the position as Procurement Manager in Aalborg Portland.

In 2009 he was appointed Finance Director in the Nordic & Baltic Region with the focus to establish and optimize a new financial shared service center in the region.

In 2013 he is appointed responsible for strategic planning and business controlling for the region supporting the CEO.
In 2015 Søren Holm Christensen was appointed Managing Director of the Danish RMC business (Unicon Denmark) and held this position until May 2018 where he was appointed Head of the Nordic & Baltic Region.

m.dimarino@cementirholding.it

Graduated in Business Administration at Bocconi University, Milan, with a term at McGill University – Montreal, he has 20 years of international experience in strategy, sales, marketing and business development.

He started in business incubation and private equity,then moved to Management Consulting, supporting clients in strategy and change management projects.

He joined the HVAC industry, first in Corporate Strategic Planning in AristonThermoGroup, staff to the CEO, then in Ferroli Group in Export Sales, with a responsibility over Sales & Marketing covering Scandinavia, Eastern Europe, CIS and the US.

Entered building materials sector by joining Cementir Holding in Aalborg Portland in 2010, based as an expat in Copenhagen, DK.  Commercial and Business Development Director in the Nordic & Baltic Region, he has driven the strategy implementation to consolidate the leadership position White Cement in Europe and worked on several growth and strategic projects covering the full value chain Agg-Cem-RMC.

Moved to Cementir Holding, back in Rome beginning 2017 as Group Chief Sales, Marketing & Commercial Development Officer. Going the extra mile, he is leading the global commercial strategy for the whole range of products in Cementir Group, with a focus over White Cement and its strategy implementation, including enhancing the brand perception and identity in all the Regions. He is pursuing the Group Innovation agenda and its strategic opportunities, launching, among others, InWhite Solutions.

He is currently also the Export Sales Director.

d.rossomando@cementirholding.it

Graduated in Business Administration at Luiss University, Rome.

He started his career in Cementir Group in 2010 by joining Cementir Italia as Market Analyst. Moved to Cementir Holding in 2013 as Marketing and Business Development, he has coordinated the design and the implementation of the CRM and the BI tools.

From beginning 2018, as Commercial Development Senior, in the newborn Sales, Marketing & Commercial Development Department, he plays a key role in the Group´s commercial development activities in new and existing markets, as well as in Cementir Holdings global innovation process InWhiteTM, at a global level. Among other contributions, he undertakes value chain analyses, capitalization of value contribution by new technologies/solutions, financial simulation of new business and optimization of existing business. 

He is now the Group Commercial Development Manager for Cementir and the Sales Manager Central and Northern Europe.

robert.nielsen@aalborgportland.com

Graduated in Building Engineering in 1993.

1993-1998: Quality manager at precast plant Betonelement A/S, DK. Working in Quality management system, Purchasing, Engineering, Production and Sales.

1998 – Present: Various positions at Aalborg Portland A/S, DK.

1998-2001: Technical Consultant domestic market

2001-2003: Technical Manager Export sales team

2003-2007: Area Sales Manager, Area Technical Manager Scandinavia and Western Europe.

2007-2016: Stationed in Hamburg, Germany. Area Sales Manager, Area Technical Manager Western Europe.

2016-Present: Sales Engineer, Promotor stationed at Aalborg Portland A/S DK.

jean-fabien.criquioche@aalborgportland.com

Graduated in Business Administration, he has 25 years of  experience in sales and business development. 
He started as sales engineer in surface treatments for Henkel technologies.
He joined Univar as key account manager for coating and adhesives markets during 9 years. Afterwards he worked for Bostik as area sales manager for building market. 
In 2014, he started working for Aalborg Portland to developop sales of White cement in France as Area Sales Manager. Since 2017, he is the Managing Director of Aalborg Portland France and Aalborg Portland Belgique in 2023.
 

anthony.binet@aalborgportland.com

Graduated in Sales and Marketing of Industrial Products , he has 16 years of experience in the world of concrete.

In 2004, he began as supervisor for the NF Adjuvants tests for CERIB, a Technical and Industrial Center (CTI) .

In 2008, he joined BASF CC France and worked as Technical sales engineer for 10 years. He then became a sales manager for the south east of France.

In 2020, he started working for Aalborg Portland as a technical sales manager developping white cement sales in the south of France.

jean-fabien.criquioche@aalborgportland.com

Graduated in Business Administration, he has 25 years of  experience in sales and business development. 
He started as sales engineer in surface treatments for Henkel technologies.
He joined Univar as key account manager for coating and adhesives markets during 9 years. Afterwards he worked for Bostik as area sales manager for building market. 
In 2014, he started working for Aalborg Portland to developop sales of White cement in France as Area Sales Manager. Since 2017, he is the Managing Director of Aalborg Portland France and Aalborg Portland Belgique in 2023.

yves.terneu@aalborgportland.com

30 years experience in sales and business development.

Started in interior design,supporting and assisting customers to a complete finished project. Since 10 years in the building materials sector.

Joined the Aalborg Portland team in 2017 as a Sales and marketing Manager for Benelux, focus on using white cement in all its possibility’s to make beautifull buildings.

tomasz.stasiak@aalborgportland.com

Graduated from Warsaw School of Economics in 1984. He has 30 years of international experience in sales and business development.

He started his work in foreign trade, automotive industry – POL-Mot Co. Ltd.

After political changes in 1989 in Poland, he joined ARGO-Impex Co. Ltd as Export Director, responsible for export of different steel products to various countries in Europe.

He entered the building materials sector by joining Calanda BV /Calanda Poland Co. Ltd./ - Netherlands Company, co-operating with Brett Martin, next Bituwell Poland Co. Ltd. As a Managing Director, he successfully developed sales of German products on the Polish market.

He continued his career in the building materials sector by joining Aalborg Portland Poland in 1996, first as National Sales Manager and then from 2000 as a Managing Director.

He focused on building a brand power of AALBORG WHITE Cement on the Polish market and then in Eastern Europe. He has been leading Aalborg Portland Poland Team, with which he achieved a market leader position.

During his work in Aalborg Portland, he took part in the FLS Academy Personal Leadership Program training in Denmark and USA in 2001 - 2003. Now he continues the company’s strategy of expanding markets for White Cement and introducing new products

jaroslaw.chodkowski@aalborgportland.com

Graduated in Warsaw School of Economics University / M.Sc. in Finance and Banking/ and Koźminski University,Warsaw /Executive MBA./, he has up to 20 years of international experience in sales, marketing and business development.

He started his career in telecom and security sector working for an international and national operators, responsible for sales and marketing.

He joined Panasonic Business Solution Department with responsibility over sales and marketing for PBX group of products.

By joining Cementir Holding in Aalborg Portland in 2006 he entered building materials sector. As a Sales Manager he successfully opened new CEE markets as well as strengthen market leader position of AALBORG WHITE brand in Poland.

He is managing all road and sea logistic at Aalborg Portland Poland including bulk and bags deliveries as well as taking part in launching new InWhite products and solutions.

HuckLim.Lim@aalborgportland.com.my

Graduated in University of Technology, Malaysia with Engineering Degree in 1999, joined a local public listed engineering products manufacturing company for 2 years as Research Engineer and then Sales Engineer; invented a new engineering product with patent right. Later obtained MBA from University of Lincoln, UK.

Joined Cementir Aalborg Malaysia in 2002, started as Sales Engineer, took up the General Manager role in 2004 for JV company with Thailand Siam Cement incorporated in Singapore; operational office based in Taiwan. Moved back to Malaysia in 2006 and work on acquisition project and business development in Vietnam. Later moved to Shanghai with family in 2009, leading S&M department inclusive outbound logistic for newly expanded China white cement plant. Set up sales offices and logistic warehouses in Guangzhou, Beijing, Changsha & Chengdu; business expansion in Chinese unstructured market environment and export has led the company grows as biggest white cement plant in Asia. Highly involved in M&A activities.

Back to Malaysia in early 2019 as Asia Pacific Region S&M Director. Work with team on white cement exports especially emerging markets in SEA; functional support on group white cement strategy implementation on business units across Asia Pacific region.

munhoe.cheah@aalborgportland.com.my

Graduated with Bachelor of Economics Honors from National University of Malaysia in 1994 and in 2017 Master’s in Business Administration from Cardiff Metropolitan University, United Kingdom. Partial qualification from Association of Certified Chartered Accountants, United Kingdom.  
Recipient of 1997 Tun Razak Youth Leadership Awards in association to Konrad Adenauer Foundation, Berlin. This annual award is presented to selected Malaysian youth to undergo intensive strategic military training by Royal Malaysian Navy to build up leadership, strategic management, psychology and physical fitness, war skills, emotional and intelligence quotient development of recipients.

Proven sales and business development track record in regional cement industry settings with accumulated twenty-four years’ of working experience since 1996 up to present. Pioneer in starting up white cement export business within the Asia Pacific region starting from year 1999.
     
Started career as Auditor in KPMG Peat Marwick Malaysia, the mentioned then joined Lafarge Malaysia Berhad as Sales Executive in 1996 managing domestic industrial users’ account. In 1999, selected to attend Lafarge’s Training Academy in Atlanta USA on an emerging manager’s programme, promoted to Divisional Sales Manager less than three years from joining the organisation.

Joined Aalborg RCI White Cement in 1999 as Export Development Manager with then total cement production and sales of 60,000 MT per year. In 2008 promoted to head the Sales and Marketing team of Aalborg Portland Malaysia Sdn Bhd managing the business of white cement (local and export) as well as skim coat products of SCI.

lei.tang@aalborgportland.com.cn

Graduated from Wuhan University in 2001, majoring in marketing.

Since 2003, worked as Guangzhou Sales Engineer in the American Henkel Loctite and dedicated in adhesive promotion.

In 2008, joined in SKSHU Paint Co. Ltd. as Guangdong Sales Supervisor in the coating industry.

Since 2009, worked in Aalborg Portland (Anqing) co., Ltd., as Sales Manager in Southern China. Set up the South China office and the warehouse, and completed the sales task progressively year by year. On Sep. 2023, took the role of Senior Sales & Marketing Manager in China.

KeZhu.Li@aalborgportland.com.cn

Graduated from Changchun building materials industrial University (now it is Changchun University of Science and Technology) in 1986.
33-years work experience in production, technology and sales in white cement industry. Now is the East China Sales Manager of Aalborg Portland.

Participated in the establishment of Anhui Anqing white cement factory before 1992, and worked as technician and engineer successively, focusing on the factory construction, staff production technology training, enterprise trial operation and technical transformation.

After 1992, worked in cement sales, serving as Sales Manager and Factory Operating Manager successively, focusing on team management, product channel development and application, and ensuring the improvement of corporate profits.

Worked as Sales Manager in Aalborg Portland (Anqing) Company since 2005, Led the sales team to successfully introduce white cement products into the Chinese market, expanded the sales channel, promoted the product application and enhanced the brand awareness.

After the company's capacity expansion in 2009, served as East China Sales Manager, focusing on the market segment and sales in east China; participated in the SIX SIGMA project for many times to promote the sales and innovative application of white cement in the market segment in China; participated in negotiation and after-sales service of large-scale cast-in-situ white bare concrete projects like Chizhou Yangtze river bridge in Anhui province with 5,000 tons of Aalborg Portland white cement consumption, boosting the use of white concrete in large-scale infrastructure projects in China.

He has rich experience in team management, market analysis, channel development and product application.

liming.cheng@aalborgportland.com.cn

Graduated from ChengDe Nationality Normal Junior College, and worked as sales and sales manager after graduation, having 19 years of sales management experience.

Worked in Beijing Yuntong Elevator Company as sales, being passionate in sales and developing customers. In that year, overfulfilled annual performance, and was promoted to sales director within two years.

In 2005, worked in Beijing kangyuan environmental water treatment Company as Sales Supervisor, and built the team and completed the team sales perfermance.

In 2007, worked in Beijing lezhu hi-tech building materials Company as Reginal Sales Manager, developed market in unfamiliar cities, and made a good profit.

In 2010, worked in Aalborg Portland (anqing) Company as Reginal Sales Manager, established North China sales office and sales network, developed sales agencies and set up warehouse throughout the sales region, made delivery plan and coordinated logistics AOG period. Developed customers from scratch,and regional sales increased year by year. Concertrate on promoting brand influence and profit in sales region.

steve.reeve@aalborgportland.com.au

Steve Reeve is no stranger to Aalborg Portland, having previously spent 8 years with the Australian business between 2014 and 2022.

Originating from England, Steve has a Manufacturing, Engineering and Quality Management background having graduated from Nottingham Trent University in 1994 with a degree in Production Engineering.

He moved to Australia in 1998 and spent many years at Boral as a Technical Manager in their concrete products division. A career move following in 2009 when Steve moved into a Sales Management role at LANXESS, utilising his technical experience of pigments to colour concrete, coatings and plastics. He moved to Aalborg Portland Australia in 2014, initially at Sales Manager ANZ and progressed to the role of General Manager and was part of the business that grew our market share in Australia and New Zealand.

Steve returns to Aalborg Portland Australia as the Managing Director, having spent 2023 as the Queensland General Manager and National Operations Manager for Brickworks tile division.

Alberto graduated in Engineering and Management from the University of Modena and Reggio Emilia, holds an MBA from SDA Bocconi in Milan and holds post graduate studies from Harvard Business School in Boston (Massachusetts, USA).

Alberto is a manager with extensive international experience in the industrial sector gained in countries such as Angola, Pakistan, India, Iran and Brazil.

During his career he has held roles of Managing Director and General Manager for companies such as Ferrari spa, Cremonini Group and Boston Consulting Group, mainly dealing with business development and corporate restructuring.

Alberto joined Cementir in November 2019 and from 1 January 2020 he holds the position of Managing Director of the Egyptian subsidiary Sinai White Cement.

ahg@sinaiwhitecement.com

Graduated in Business Administration at Cairo University, Egypt, he has 25 years of experience in marketing & international sales.

He started in automotive industry at Arto Group representing Skoda Auto based in Cairo & in the Checz rep with responsibilities on new models market positionning, pricing and sales.

He joined the home appliances industry at Unionaire responsible for international marketing and sales in 48 markets globally with a diversified product line offering.
Entered the White Cement industry by joining Sinai White Cement in 2008 as Export Manager then promoted to Sale Director, Export. He is responsible for the global international sales and marketing of a 5 types portfolio of white cement within the overall sales and marketing strategy of Cementir Group in the geographical area related to Sinai White Cement. The diversification of offering enhances the ability to meet all demand coming for the markets from different consuming segments.

Managing extraordinary operational conditions coinciding with many political uprising throughout the middle east region since 2011 while maintaining financial achievements of SWC.

Growing/defending SWC International market share against extra capacity originating from Egypt.

Alessandro Civera is a manager with more than 20 years of experience in international groups in different industrial sectors, cement, chemicals and chemical fibers.
He has a consistent experience abroad and in the management of international teams.

Graduated in Industrial Chemistry from University of Torino, he received his MBA from Bocconi University in Milano.

After diversified experiences in chemical and chemical fiber sectors, he joined Italcementi Group in 2005, where he held positions of increasing responsibility in Italy and abroad.

He joined Cementir Group in 2016 as Managing Director and CEO of the Egyptian subsidiary Sinai White Portland Cement Company, leading a successful turnaround bringing the company to compete on European and international markets. Since 2020 he has been appointed Head of the North American Region.

William.Miller@lehighwhitecement.com

Upon receiving his Bachelor of Science Degree in Business Administration from Central Michigan University Mr. Miller entered the cement industry in Detroit, Michigan as a Sales Representative for St Marys Cement. Now with over 30 years in the Industry he is recognized as a leader, motivator with strong sales and industry expertise.

In 1994 he was promoted to his first Management position and relocated with St Marys (Blue Circle Cement) to Missouri. As a District Sales Manager he was responsible for logistics and sales management over 4 states in the Central US.

Entering the Ready-Mix Concrete industry for seven years gave him a different perspective of the heavy construction industry. William gained G.M. experience providing ready mixed concrete to state and local DOT’s and the knowledge of running a business from start to end.

He then returned to the cement industry with Lehigh White Cement Co. in 2006 as Southeast Regional Manager based in Tampa, Florida. This position involved direct sales to National Accounts, terminal operations, Sales Administration management along with Logistics control. William is very involved with many industry related trade associations and currently sits on the Board of Directors for the ICPI (Interlocking Concrete Pavers).

The combined experiences and driven style have led to his current position as Vice President handling strategic tasks involving new product innovation, growth and expansion projects along with managing the Sales and Administration for the US and Canada.